Many top-end "flagship" phones now cost well over Rs. 1,00,000 and are out of reach for a lot of buyers.
Sensing opportunity, newer brands sell models that cost around half as much but offer nearly all the features.
Half the price
Some models ditch metal and glass bodies, but offer many of the features and specifications of top-end phones.
Slightly less stylish
Flagship killers often have the same processors as "true" flagships, so there's often no difference in power.
True flagships have sophisticated cameras, and this is one area in which more affordable models might lag.
Cameras are a factor
You can't get all the best capabilities, but you might still be able to get one outstanding feature at a low price.
...but not always!
you don't have to pay through your nose for a great screen and immersive stereo speakers to enjoy movies and games.
Entertainment for all
Smaller companies sometimes innovate rapidly, and one great example of that is faster charging technology.
Batteries and charging
Some features are still largely restricted to expensive flagships. Waterproofing and wireless charging are two major features that you might have to sacrifice.
A few compromises
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