Xiaomi Leads Indian Wearables Market in Q2: IDC

Xiaomi Leads Indian Wearables Market in Q2: IDC

Xiaomi led the Indian wearables market with a 46 percent share and 31 percent quarter-over-quarter (QoQ) growth as shipments crossed the one million mark in the second quarter of 2018, International Data Corporation (IDC) said on Thursday.

The Indian wearables market witnessed an impressive growth of 66 percent year-over-year (YOY) - making it the biggest quarter for the wearables category in the country.

GOQii was second with a 74 percent annual growth in shipments. Titan with its Fastrack's Reflex range saw a 56 per cent sequential increase in its overall shipments and maintained its third position.

However, Titan's shipments saw a 45 percent decline in its annual growth as it channelised its inventory before launching new devices in the market.

"After a relatively slow 2017, the market looks like finding its footing in 2018. Companies have increased their marketing spend, exploring alternate channels to sell their devices, and updating their platforms to increase the gamification and maximize the user engagement," said Jaipal Singh, Associate Research Manager, Client Devices, IDC India.

Xiaomi's share, however, reduced marginally from the previous quarter.

The brand has now diversified into retail channel by selling its devices from its preferred partner stores, selective large format retail stores, and its exclusive retail stores in the country, said IDC.

Wristbands accounted for almost 90 percent of the shipments during the quarter as watches with wearable computing also grew 34 percent sequentially on the back of new launches and affordable finance schemes.

Fitbit replaced Fossil as the fourth largest wearables company as its shipments got quadrupled as compared to the previous quarter. Lenovo was able to secure the fifth position after three quarters.

Comments

For the latest tech news and reviews, follow Gadgets 360 on Twitter, Facebook, and Google News. For the latest videos on gadgets and tech, subscribe to our YouTube channel.

Further reading: Xiaomi, IDC
Samsung, LG Showcase Their First Commercial 8K TVs at IFA 2018
New Telecom Policy Is Here but What About the Previous One?

Related Stories

Share on Facebook Tweet Snapchat Share Reddit Comment
 
 

Advertisement

Advertisement

Advertisement

© Copyright Red Pixels Ventures Limited 2021. All rights reserved.
Listen to the latest songs, only on JioSaavn.com