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Xiaomi Leads Fitness Band, Apple Leads Smartwatch Shipments in Q2 2021 as Overall Market Grows 6 Percent: Canalys

Fitness band shipments decline continues but it's being offset by the rising demand for smartwatches.

Xiaomi Leads Fitness Band, Apple Leads Smartwatch Shipments in Q2 2021 as Overall Market Grows 6 Percent: Canalys

Photo Credit: Unsplash

Apple has retained the top spot in shipments of smartwatches

Highlights
  • Xiaomi's growth was strengthened by the launch of Mi Band 6
  • Apple had a sizeable lead and a 31.1 percent market share in smartwatches
  • Huawei saw a 33.9 percent decline in smartwatch shipments in Q2

Xiaomi overtook Apple for the top spot in wearable shipments in Q2 2021, according to a market report by Canalys. As per its data, the global wearables market registered a modest 6 percent growth in shipments with 40.9 million units being shipped in the quarter that ended in June. However, Apple held the top spot in the smartwatch segment by a healthy margin. The report said that the demand for smarttwatches continued to outpace the demand for fitness bands in this quarter - a trend that has carried on from Q4 2020.

Xiaomi overtook Apple to lead the wearables market with a 19.6 percent share in overall shipments in Q2 2021. The report said the performance of Xiaomi was strengthened by the launch the Mi Band 6, despite India - one of its big markets - not being in the initial global launch list. "Xiaomi's quick pivot to basic watches also helped the company boost its wristwatch shipments by 1.3 million units this quarter," said Cynthia Chen, Research Analyst at Canalys. Apple shipped 7.9 million units and held an overall market share of 19.6 percent for the second stop. Huawei retained the third position with China helping it boost its shipments with 3.7 million shipments and a 9.2 percent market share.

Worldwide wearable band shipments and growth Q2 2021

Vendor Q2 2021 Shipments (million) Q2 2021 Market Share Q2 2020 Shipments (million) Q2 2020 Market Share Annual Growth
Apple 7.9 31.1 percent 6.1 33.1 percent + 29.4 percent
Huawei 2.3 9.0 percent 3.5 18.9 percent - 33.9 percent
Garmin 1.9 7.6 percent 1.8 9.8 percent + 7.3 percent
Samsung 1.8 7.0 percent 1.0 5.2 percent + 84.7 percent
Xiaomi 1.5 5.7 percent 0.4 2.1 percent + 272.6 percent
Others 10 39.5 percent 5.7 30.9 percent + 76.7 percent
Total 40.9 100.0 percent 38.7 100.0 percent + 5.6 percent

In the wristwatch segment, however, Apple continued to be the top vendor with a sizeable lead in shipments, accounting for a 31.1 percent market share in Q2 2021. It was followed by Huawei with a 9 percent share and Garmin with a 7.6 percent market share. Samsung and Google joining forces to develop Wear OS 3 along with the recent launch of the Samsung Galaxy Watch 4 series helped Samsung witness an almost 85 percent annual growth to secure the fourth spot in smartwatch shipments in Q2 2021. It held a 7 percent market share. In contrast, Huawei, while being on the second spot for wristwatches, registered a YoY decline of almost 33.9 percent in shipments.

Worldwide wristwatch shipments and growth Q2 2021

Vendor Q2 2021 Shipments (million) Q2 2021 Market Share Q2 2020 Shipments (million) Q2 2020 Market Share Annual Growth
Apple 7.9 31.1 percent 6.1 33.1 percent + 29.4 percent
Huawei 2.3 9.0 percent 3.5 18.9 percent - 33.9 percent
Garmin 1.9 7.6 percent 1.8 9.8 percent + 7.3 percent
Samsung 1.8 7.0 percent 1.0 5.2 percent + 84.7 percent
Xiaomi 1.5 5.7 percent 0.4 2.1 percent + 272.6 percent
Others 10 39.5 percent 5.7 30.9 percent + 76.7 percent
Total 25.4 100.0 percent 18.4 100.0 percent + 37.9 percent

"Vendors are attempting to make a big generational leap in smartwatch technologies. To stand out, they are improving the fundamentals, such as user experience and battery life, creating their own distinct UIs, and leveraging their respective ecosystems to draw out new and unique use cases" added Jason Low, Research Manager at Canalys.


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Satvik Khare is a sub-editor at Gadgets 360. His proficiency lies in educating how technology makes life easier for everyone. Gadgets have always been a passion with him and he's frequently found finding his way around new technologies. In his free time he loves tinkering with his car, participating in motorsports, and if the weather is bad, he can be found doing laps on Forza Horizon on his Xbox or reading a nice piece of fiction. He can be reached through his Twitter ...More
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