Timex is making another push to lure in the modern audience. The Dutch company has launched the Metropolitan+ in India, its new analogue watch for men with fitness tracking capabilities. It is available for purchase in India through Amazon India at a price point of Rs. 9,995.
The Metropolitan+ fitness tracking watch supports Bluetooth connectivity, which it utilises to connect to an Android or iOS smartphone and display data on its app. It also tracks steps, distance and calories all day. The Metropolitan+ is also water resistant, offering the ability to withstand water immersion up to 50 metres depth for 10 minutes duration.
The watch dial of the Metropolitan+ lets users keep an eye on their goals and progress. The company said that through Metroplitan+ it is foraying into the connected style collection and aiming to compete with fashion-forward timepieces. Though, to recall, in 2014, it had launched the Timex Ironman One GPS+ watch, which offered connectivity features, GPS, built-in music player, water-resistance, and fitness tracking abilities.
One of the biggest issues with smartwatches, which unarguably offer a number of add-ons to people, is their poor battery life. The Metropolitan+, which offers limited features when compared to a smartwatch such as Apple Watch, has overcome the battery challenge. Its battery can keep the watch ticking for about 1.5 years, the company claims. It also comes with Indiglo night-light.
"An active lifestyle often makes you give up on important things in life. Timex wants its consumers to not give up on their style for functionality or vice versa," said Anupam Mathur, Head - Sales and Marketing, Timex Group India Limited.
"Metropolitan+ is for the modern day men who demand a fit and active lifestyle and are always connected on the go. It is a perfect fit for the men who are interested in tracking their daily progress but wouldn't want to sacrifice the beauty of a traditional watch on their wrist, a best of both worlds. With Metropolitan+, the daily lifestyles of our male consumers will become effortless, convenient and dynamic."
The Metropolitan+ comes in two variants: one with silver-tone case with a black dial and leather strap, and a black case with a black dial and orange nylon strap. Both variants share the same price, and feature quick release straps. The company says that in two months, it will also begin to sell the Metropolitan+ through its retail stores.