Indian IoT brand Smartron on Thursday announced the launch of its first wearable - Smartron tband - in the country. Priced at Rs. 4,999, the tband comes with heart rate, ECG (Electro Cardiography) and BP (Blood Pressure) monitoring capabilities, alongside a sleek and lightweight design. With the bundled thealth app, users can keep a check on their overall health index score which is a combination of calorie counter, sleep patterns, activity tracking, blood pressure, and heart health. The wearable will be available exclusively via Flipkart starting 12:01am on May 13.
The Smartron tband can continuously measure heart rate as well as offer resting heart rate stats. At launch, Smartron has tied up with several health partners including Portea, Talwalkars, Growfitter, FeetApart, and Healthsignz, with others soon to come onboard. The wearable will be sold in a Black colour variant. While the standard variant comes with a silicone strap with a stainless steel buckle; as a launch offer, the tband will also come with an additional premium leather strap available for all buyers.
The Smartron tband sports a 0.96-inch (64x128 pixels) PM OLED single touch display. The wearable is powered by an MTK2523/ MTK2511 SoC, coupled with 4MB of RAM. There is a 100mAh battery under the hood with a claimed 2-day battery life, and sensors on the tband include a 3-axis accelerometer, ECG monitor, and an optical heart rate monitor. The wearable is IP67 dust and water resistant.
Launching the tband, Rohit Rathi, President & Co-Founder, Smartron said, "At Smartron, our focus is on developing products that are at the cutting edge of technology and offer an ecosystem of services and solutions to our consumers. With the tband also, we have built in first in category features like ECG and BP monitoring that are not available even in high end products. We want to build a strong tronX Health portfolio and this is our first step in that direction. We hope to change the conversations around health with this launch. The tband is made for those who don't just want to track their activity or calorie count but are looking at a holistic health indicator which is highlighted through our Health Index. The tband also brings features like hourly HRM, sleep efficiency, stress, and fatigue monitoring all of which are very important factors for a healthy life."
Hari Kumar, Senior Director, Head of Electronics at Flipkart said, "Wearables is currently a 3.5mn industry in India and has shown tremendous year on year growth. Online contributes to more than 80 percent of this industry by volume and we are seeing a lot of interest in smart wearables that go beyond just tracking and monitoring basic stats. With the Smartron tband that has first of its category features like ECG and BP monitoring, we plan on building this category and offering consumers quality products with new and innovative features. We are excited to be exclusive partners for Smartron's new wearable launch and are confident that we will see great response from the consumers for the tband. We see a lot of traction in this category and will be working closely with Smartron to strengthen this partnership and giving consumers an enhanced shopping experience with a number of launch offers."