Nike HyperAdapt 1.0 Self-Lacing Sneakers Price and Release Date Revealed

Nike HyperAdapt 1.0 Self-Lacing Sneakers Price and Release Date Revealed
  • Will later be available from Nike+ app and select Nike outlets
  • Company unveiled shoes in March this year
  • Nike earlier claimed future shoes will allow automatic adjusting

Last year, Nike gave us a glimpse of its limited edition self-lacing shoes Nike Air Mag 2015 (aka 2015 Nike Mag) and it was everything that a fan of Sci-Fi movie 'Back to the Future Part II' ever wanted. The company then went on to develop Nike Air Mag 2016 (aka 2016 Nike Mag) but once again due to its limited production, most people could not get access to the self-lacing shoes. Both the 2015 and 2016 Nike Mag models had a limited production run of 89 pairs each, and were made available as part of contests. Now, it seems that many fans will be able to finally realise their dream at a price that's not too exorbitant, as Nike has confirmed that its upcoming self-lacing shoes HyperAdapt 1.0 will cost $720 (roughly Rs. 48,700) - earlier speculation had pegged prices at $1,000.

Nike unveiled HyperAdapt 1.0 shoes in March earlier this year. The power-lacing shoes essentially allow users to adjust the fitting of the shoe by just pressing buttons, located on the side. Now, the company has said that the shoes will be released in the US on December 1. The shoes will be available through Nike Soho store and the Nike+ ClubHouse.

"Additionally, a small group of Nike+ app users will have limited early access on November 28. These users will be notified through the Nike+ app "Reserved for You" system, and offered the opportunity to purchase the shoe," the company said in its news post.

In terms of colour options, the shoes will be available in Black/ White-Blue Lagoon and Metallic Silver/ Black-White variants. Later in December, the shoes will be available by the Nike+ app as well as "select Nike doors in the US," the company said.

In present state of the shoes, users have to manually adjust the grip by using the buttons. The company earlier claimed that in future versions of its self-lacing shoes, manual adjusting will be replaced by automatic adjusting by the shoe.


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