After announcing three new fitness trackers, Fitbit is planning to expand its reach to Asian markets next year.
Fitbit, as reported by WSJ, will be making its appearance in India, Indonesia, Philippines, and Taiwan. "I believe the Asian market will be a major contributor to Fitbit's global growth within a few years," elaborated Yolanda Chan, Vice President and General Manager of Asia Pacific in an interview with the Wall Street Journal.
Notably, Fitbit recently expanded its South Korea, China and Thailand markets, and Chan added that the firm is also getting ready to expand to other regions in China including Guangzhou, Suzhou and Shenzhen.
The California-based fitness tracker firm is also investing in a considerable amount of promotion of its brand. "Next year, we will have more aggressive marketing campaigns in the region as the general public is not aware of Fitbit," added Chan. Fitbit is also noted to be promoting itself via social apps like WeChat and Sina's Weibo.
To stay ahead in the competition, Chan added that the firm is in talks with some fashion designers and designer brands to make Fitbit products more striking. It is worth noting that Tory Burch, an American fashion designer, collaborated with Fitbit to design the Flex accessory, which included a brass pendant and bracelet.
The firm last month unveiled three new fitness trackers, the Fitbit Charge, Fitbit Charge HR, and Fitbit Surge. It also announced Cortana compatibility for its newest fitness trackers, allowing Windows Phone 8.1 users with the updated Fitbit app to use the voice-based virtual assistant to help set up and monitor their fitness regimes apart from logging food intake.