Recently, Webit Conference was held in the capital and the focus was how emerging technologies like Artificial Intelligence, Virtual Reality, Voice, Chat Bots and others will shape the future of businesses and societies. Now the current ecosystem, populated by digital and traditional platforms has unleashed a lot of difficulty, in terms of complex purchase behavior. How often have we gone to the last mile and cancelled transactions because of bad review online or bad ratings? Amid all that complexity, what will solidify purchase behavior and customer loyalty? Watch to find out.