Indian television manufacturer Vu has been a pioneer of selling televisions online, and the company has worked closely with Flipkart in the past for some of its key product ranges. However, the company has gone in a different direction with its latest range. The Vu Ultra Android TV range will be launched on September 28, and is the first product from Vu to be launched exclusively on Amazon. The new range of TVs will be available in three size variants - 32-inch (HD 720p resolution), 40-inch (full-HD 1080p resolution), and 43-inch (full-HD 1080p resolution).
In a conversation with Gadgets 360, Manish Tiwary of Amazon India stated that the TVs will go on general sale during the Amazon Great Indian Festival 2019 which kicks off on September 29. However, the TV range will be available to buy for Amazon Prime members a day earlier on September 28. Pricing for the TVs has not yet been announced, but is expected to be competitive for the budget smart TV segment.
The Vu Ultra Android TV range is powered by the latest version of Google's Android TV, Android 9.0. Devita Saraf, Chairman of Vu, told Gadgets 360 that the new TV will be running the stock version of Android TV, and will be compatible with various apps and streaming services including Netflix, Hotstar, Amazon Prime Video, and YouTube. The company's association with Amazon also means that the TV's remote will have a Prime Video hotkey. “The Ultra Android TV range from Vu will offer users smart connectivity through the popular Android TV platform at affordable price points,” said Devita.
Amazon has seen big growth in the TV segment and is looking at the segment positively going forward, according to Tiwary. Vu televisions have been available across online and offline platforms, although some product lines remain exclusive to certain platforms, as is the case with the Ultra Android TV range being exclusive to Amazon India. Vu also has a wide range of big-screen and 4K TVs, including the Vu 100, a 100-inch 4K TV priced at Rs. 20,00,000.