TV-maker Vu Technologies is aiming at a three-fold jump in turnover to Rs. 300 crores in 2015-16 on the back of growing e-commerce sales.
The company, which gets up to 55 percent revenue from online sales, on Thursday launched 15 new televisions that would be exclusively available via e-commerce website Flipkart.
"We would be having a sales of around Rs. 300 crores by the end of next fiscal. We are targeting to sell around 100,000 TV sets in the market by that time and majority of them would come from online sales," VU Technologies Design Head and CEO Devita Saraf said.
The company has a turnover of Rs. 100 crores with annual sales of 35,000 TV sets.
The range launched in exclusive tie-up with Flipkart is priced between Rs. 9,000 and Rs. 9,00,000. The new range features sizes between 19 inches and 85 inches, covering almost all TV sizes. Vu's 4K range is Android powered.
"We are providing latest Ultra HD or 4K technology at affordable prices. It is 40 percent cheaper than other TV makers," Saraf said, adding that now Vu's television sizes and configurations compete with the likes of Sony, Samsung and LG.
Flipkart, which is currently having around 15 percent revenue from sales of TV and mobile phone segment is expecting it to grow further.
Flipkart VP retail Amitesh Jha: "Electronics good today are playing a major role in driving the e-commerce industry. Consumers online are not just looking for high-tech features, they are also going by brand repute and innovation in technology. They want all these features at a good price point along with effective after sales service."