Soon after Apple's announcement of Apple Music service, which will have its global launch on June 30, Spotify revealed its intentions to match the Cupertino tech giant's music service when it comes to its family plan pricing.
As announced during WWDC 2015 conference, Apple Music would let users try out the service without paying for the first three months, after which a $9.99 (approximately Rs. 640) per month subscription fee will apply. The company is also offering a family plan for up to six users, for $14.99 (approximately Rs. 960), which requires iCloud Family Sharing to be enabled. Notably, the Apple India site also mentions the three months free trial, clearly indicating a launch in the country.
Currently, Apple Music's to-be-competitors Spotify and Rdio offer family plans costing $14.99 for two people and $29.99 for five members. However, Spotify's Global Head of Communications and Public Policy, Jonathan Price told The Verge, "We already have similar family pricing in some markets and we expect to offer competitive pricing everywhere in the near future." He added that the music service already charges roughly $20 a month for family of five in Sweden. Price however, failed to detail how the price change will affect Spotify's agreements with music labels.
Announced alongside Apple Music at WWDC was Beats 1, Apple's first live radio station that will be broadcasted live to over 100 countries. Last month Spotify also announced its plans to move in to news, videos and other content other than music in order to expand its reach and broaden its revenue.