SoundMagic has enjoyed considerable success with its E10 and E10S models, which have received plaudits for their performance at the price. The new product range includes two standard in-ear headsets (E50 and E80), one in-ear headset with an in-line remote and microphone (E50S) and an on-ear Bluetooth-powered wireless headset (BT20).
Pricing remains competitive, at Rs. 3,599 for the E50, Rs. 3,999 for the E50S, Rs. 4,499 for the E80 and Rs. 7,749 for the BT20. The highly anticipated E80 model, which is SoundMagic's flagship in-ear product for 2015, remains below the Rs. 5,000 price mark. The E50S currently launched is essentially the same as the E50, but has an in-line remote and microphone for easier use with smartphones. SoundMagic will also be launching a similar E80S model later this year.
The newest addition to the range is the SoundMagic BT20, which is the Chinese company's first Bluetooth headset. The BT20 features Bluetooth 4.0 connectivity, NFC, a detachable cable and up to 15 hours of rated listening time on the battery.
SoundMagic was founded in 2005 in China by acoustic design engineer Tony Xu, and has since built a formidable reputation as a manufacturer of low-cost personal audio products.