DEN Snapdeal TV Shop is a 50-50 partnership between both companies and is presently available on the DEN cable network's channel number 132. The channel will be extended to other cable networks and DTH platforms in the coming six months, a joint statement issued by both companies said.
"Together we aim to offer the customers a wide assortment of products and provide them with a hassle free buying experience. The response to the pilot has been extremely encouraging and we are sure DEN Snapdeal TV Shop will be well received by our viewers," Sameer Manchanda, CMD, DEN Networks, said.
DEN claims that its network reaches about 13 million households in over 200 cities across 13 states in the country. Both companies believe that the joint venture will benefit those customers who have limited access to Internet services particularly in Tier 2 and 3 cities.
Speaking about the partnership, Kunal Bahl, Co-Founder and CEO of Snapdeal, said, "India is a country with many heterogeneous segments of consumers, and we believe that by reaching 150 million households with 600 million people that have a TV, we can create another revolution through TV Commerce."
Earlier this month, Snapdeal had announced that 2014 was a "phenomenal" year and that the portal grew over 600 percent, in which it saw more than 65 percent of orders placed through mobile devices. The company had also claimed that it was among the top five most searched sites in India in 2014.
Written with inputs from PTI