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Mitashi Launches 50-Inch Smart LED TV With Android 4.4 at Rs. 51,990

Mitashi Launches 50-Inch Smart LED TV With Android 4.4 at Rs. 51,990
Mitashi has announced the availability of its newest 50-inch full-HD Smart LED TV, the MiDE050v01. The new TV features an Android 4.4-based user interface for smart functionality and retails at Rs. 51,990.

Apart from a 1920x1080 pixel 50-inch LED screen and Android 4.4, the new Mitashi TV also features a 500,000:1 dynamic contrast ratio, USB plug-and-play functionality with support for 27 video formats, three HDMI inputs, one 'PC input', Wi-Fi and Ethernet connectivity, as well as a dual-core processor with 512MB RAM. It comes with a three-year limited warranty.

The Indian brand unveiled the new TV at an event in Mumbai that was also attended by some members of the Rajasthan Royals IPL team, including team captain Shane Watson and star player Ajinkya Rahane.

The company now has a wide range of TVs, with prices starting from Rs. 6,990 for the 15-inch 768p TV, and going up to Rs. 1,15,000 for the flagship 65-inch full-HD LED TV. The latest 50-inch TV is Mitashi's entry into a hotly contested category, and offers a decent spec sheet. However, considering that the Micromax 49-inch 4K TV offers a higher 3840x2160 pixel resolution and more features at a lower price, it's interesting to see if there will be any takers for the new Mitashi TV.

Mitashi was launched in 1998 in Mumbai and has been producing toys and educational products for children since then. The brand also produces a line of gaming products and consumer electronics, and recently forayed into the TV and air-conditioner businesses.


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Ali Pardiwala writes about audio and video devices for Gadgets 360 out of Mumbai, and has covered the industry for a decade now. Ali is a Senior Reviewer for Gadgets 360, where he has regularly written about televisions, home entertainment, and mobile gaming as well. He is a firm believer in 4K and HDR on televisions, and believes that true wireless earphones are the future of the personal audio industry. Ali is available on Twitter as @AliusPardius and on email at alip@ndtv.com, so do send in ...More
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