• Home
  • Tv
  • Tv News
  • AirPods Are a 'Runaway Success', Says Apple CEO Tim Cook

AirPods Are a 'Runaway Success', Says Apple CEO Tim Cook

Share on Facebook Tweet Share Reddit Comment
AirPods Are a 'Runaway Success', Says Apple CEO Tim Cook
Highlights

Cook calls AirPods "a runaway success"

New orders don't ship for six weeks

There are no concrete numbers to back his claim

Apple CEO Tim Cook fielded questions during a tour of New York Stock Exchange with his nephew on Wednesday, and he provided a non-answer around the initial success of AirPods.

Asked by a CNBC reporter of the early response towards the product, and how they were unavailable in most places around New York, Cook called AirPods “a runaway success” and added that Apple is “making them just as fast as we can” to refill stocks and meet demand from holiday buyers.

 

 

If you go by Apple’s own website, that seems to hold true. Anyone who ordered a pair of AirPods a day after their launch would have to wait six weeks for them to ship, and that still seems to be the case. Store pickups are no better, with no available date in sight until mid-February around the US.

Unfortunately, that hardly tell us anything. The availability of a product depends not just on how many people are buying one, but more so on how many a company can manufacture ahead of release, and keep up the production in response to the buzz around it. Cook’s comments on the success of the AirPods hardly contribute to what we could glean ourselves, and a generic statement such as his is something you expect an executive to make after the launch of any product.

There are no concrete numbers to back up his “runaway success” claim, and knowing Apple – which puts everything from the iPod and Apple Watch to the Apple TV and Beats headphones in one category called “Other Products” – it seems AirPods will be included there as well. That makes it hard to decipher which product contributed more or less compared to the previous quarter's earnings, and as a result it becomes highly unlikely we’ll ever get any proper numbers on that front.

Doing so allows Apple to try out products, such as Apple Watch, that aren’t as big a draw as the iPhone and Mac lineup, while noting to investors that the same products don’t matter heavily in Apple’s global success. To note, “Other Products” only accounted for 5 percent of the company’s revenue in the latest reported quarter.

If the company does decide to release numbers in the future, that will only be when AirPods hit a worthy milestone. Without that, it’s down to market analysis and research firms.

Comments

For the latest tech news and reviews, follow Gadgets 360 on Twitter, Facebook, and subscribe to our YouTube channel.

Further reading: AirPods, Tim Cook
Akhil Arora Akhil identifies himself as a stickler for detail and accuracy, and strongly believes that robots will one day take over most human jobs. In his free time, you will find Akhil beating the computer at EA Sports FIFA or streaming new highly-rated TV series. More
NITI Aayog, NASSCOM, Telcos Announce 14444 Helpline for Digital Payment Queries
Amazon India Now Lets You 'Sell as Individual'
 
 

Advertisement

 

Advertisement