It appears that offering additional mobile data is the new tactic of retaining subscribers and attracting new ones in India's telecom industry. After Airtel and BSNL started doling out extra mobile data for their existing recharge plans, Vodafone-Idea is following suit. Vodafone and Idea subscribers are reportedly being offered 400MB of additional data on top of their daily data allowance on select prepaid plans. Thanks to the new incentive, Vodafone and Idea subscribers will now get 400MB of extra daily data with the Rs. 499 and Rs. 399 prepaid recharge plans.
As per a report by Telecom Talk, Idea subscribers who opt for the Rs. 499 and Rs. 399 bundled prepaid plans will now get 400MB of extra mobile data on top of their daily data allowance. However, the additional data offer can only be availed if the recharge is done via the My Idea Recharge and Payments app.
On the other hand, Vodafone subscribers who opt for the Rs. 399 plan get the extra 400MB daily benefit, once again availed by the My Vodafone app. We were able to independently verify that the Rs. 499 recharge plan does not feature the additional data offer.
Idea's Rs. 499 prepaid recharge plan grants 2GB of data per day, but thanks to the new offer, the daily data allowance now stands at 2.4GB. Similarly, Vodafone and Idea subscribers now get 1.4GB of data per day, up from the daily quota of 1GB of the Rs. 399 recharge. Other conditions like validity, calling and SMS benefits remain the same.