To avail of the Vodafone Diwali offer, subscribers need to SMS 'Diwali' to 199. The move is ostensibly to support a 'silent Diwali', and the company in an emailed statement said the free data could be used to send Diwali e-greetings and browse the Web. The offer is available for both prepaid and postpaid subscribers.
Speaking about this gesture, Sunil Sood - Managing Director and CEO, Vodafone India said, "At Vodafone, we are driven with the singular objective of delivering superior experience to our customers. Data is increasingly driving usage pattern, more so during important festivals like Diwali. Offering free data on Diwali is our way of gratifying our valued 188 million customers for their love and trust in the brand and our service experience. We take this opportunity to wish all our customers Happy Diwali and will continue to delight them with such differentiated offerings in the days to come."
Vodafone India in late October announced it will launch its 4G services in Kolkata by the end of 2015. Earlier in October, Vodafone said it will launch 4G services in the Delhi-NCR region by December. The company had earlier announced December as the 4G services launch period for its Mumbai and Kerala circles as well.
Vodafone had first announced a December rollout time-frame in August, following Airtel's launch of its 4G services the same month.