Reliance Jio is said to be planning to extend the deadline for Jio Prime membership by a month as it is falling short of the targeted sign-ups. The report by TeleAnalysis, citing sources with knowledge of the plan, says that the last day to sign up for Jio Prime membership, which is March 31, may be delayed to April 30.
Reliance Jio has upended the telecom industry, but is said to be short of missing its target for Jio Prime members by as much as 50 percent. The report claims that so far only 22-27 million Reliance Jio users have signed up for Jio Prime membership, available at an introductory price of Rs. 99 till March 31. This figure, worryingly for Jio, represents roughly a quarter of the 100 million-strong user base the company last announced it had.
However, the company is yet to make a final decision on extending the Reliance Jio Prime deadline. The delay in making a final decision may be because the company could be hoping that users will sign up for the subscription plan en masse in a last-minute rush.
Reliance Jio Prime membership will allow users to continue availing unlimited data, SMSs, and other bundled services at less than Rs. 10 per day. Once a user signs up for Jio Prime, they can get 1GB of 4G data per day for 28 days at Rs. 303, and 2GB per day at Rs. 499, among other Jio Prime plans. Moreover, they can recoup the Rs. 99 spent on Jio Prime subscription via a workaround.
On top of the lucrative offers, Reliance Jio is giving users up to 120GB data as part of its Buy One Get One Free offer, which also ends on March 31.
With the Jio Happy New Year Offer finally coming to a close on March 31, Reliance Jio users have until Friday to sign up for a Jio Prime membership in order to avail the company's services at a nominal rate of roughly Rs. 10 per day. And though the offer seems quite lucrative, not many have reportedly subscribed to Jio Prime service yet, which may make Reliance Jio extended the sign-up date by another.
A research conducted by brokerage firm Bernstein concluded that Jio users are likely to continue with the service even after the Happy New Year offer ends. Another survey by Bank of America-Merrill Lynch found that 84 percent of Jio customers will likely take up the Prime Offer, which means it's possible that many people might have left it to the last minute to subscribe to Jio Prime in the hope for even better offers.
On the other hand, rivals such as Airtel, Vodafone, Idea Cellular and BSNL have launched their bundled data plans offering up to 2GB data per day in the price bracket of Rs. 300-500 to compete with Reliance Jio Prime plans.