Airtel has quietly raised the data limit for its Rs. 349 and Rs. 549 plans, signifying that the tariff war between Jio and the incumbents won’t be letting up anytime soon. The revised Airtel plans now offer 500MB more data per day to consumers, along with other freebies. With this update to the plans, the operator is now in a better position to compete with the corresponding Jio plans in terms of data allocation. While Vodafone and Idea are yet to update their own plans with similar daily data limit, it won’t be long before they revise their respective plans as well, if the trends seen in the past few months are anything to go by.
The Rs. 349 Airtel plan was launched in September and originally came with 1GB daily data allocation, along with unlimited local and STD calls and 100 SMSes per day and validity of 28 days. The daily data limit was increased to 1.5GB in November, roughly two weeks after Jio updated its plans. Now, the Rs. 349 plan offers 2GB data per day, thus giving consumers a total of 56GB data in the validity period. Moreover, users will get free outgoing calls on roaming with this pack now. In comparison, the Jio Rs. 309 plan offers 49GB data at 1GB per day and 49-day validity, along with free calls, 3,000 SMSes, roaming outgoing calls, and access to Jio apps.
Similarly, the Rs. 549 plan by Airtel had 2.5GB daily data limit till recently, but will now provide consumers 3GB data every day. Along with this, users will get unlimited local and STD calls and 100 SMSes, and free outgoing calls on roaming. With validity of 28 days, it provides Airtel subscribers with a total of 84GB data. Jio, in contrast, offers 1GB data per day and other freebies at Rs. 509, but with validity of 49 days.
On the Airtel website and app, the Rs. 349 and Rs. 549 plans are still listed with the old data allocation, but when you add them to the cart, they show the new data limits of 2GB per day and 3GB per day, respectively.
In November, Vodafone and Idea had updated their Rs. 348 and Rs. 347 plans to match Airtel’s 1.5GB daily data limit. Another similar move can be expected from them this time around as well since in the wake of data democratisation over the past year, operators have been quick to offer more data at more affordable rates in order to retain subscribers.