Airtel on Friday announced a provision of 5GB additional data for Airtel postpaid subscribers with Airtel home broadband connections. This data offer is a part of Airtel's 'myHome Rewards' programme.
Eligible Airtel users can claim this data through the myAirtel app, by going into the myHome tab. The offer will be available for Airtel postpaid numbers that are linked to the Airtel home broadband account. Do note that only select home broadband connection plans will be eligible for this offer, subject to the telecom circle. Also, the 5GB data will not be part of the postpaid data rollover scheme. All terms and conditions can be found here.
On the other hand, Airtel home broadband users can avail 10GB additional data for every Airtel postpaid and Airtel digital TV connection linked to that particular home broadband connection - the company's ongoing myHome Rewards programme.
In November this year, Airtel had expanded its data rollover facility to its broadband users. With data rollover, users can carry forward unused data on to the next billing cycle. Broadband subscribers have a data rollover limit of 1,000GB, while postpaid subscribers have a rollover limit of 200GB.
A data war is currently raging among the major telcos in the country. Ever since Reliance Jio jumped into the scene in 2016, established players like Airtel and Vodafone have been struggling to keep up with the cost-effective packages offered by the RIL-owned telecom operator. This new Airtel offer seems like yet another desperate attempt to lure back the postpaid subscriber base that has been, mostly, left out from a lot of the pricing benefits being offered to prepaid users.