That's it from the Apple event. Thanks a lot for reading this live blog. Good night.
He invites the people at the event to try the new gadgets.
He thanks Apple employees for their work. He says some of the products announced were multi-year projects.
This is our vision for personal technology. And we are just getting started, Cook says.
He's talking about how you need different gadgets for different purposes and how Apple products are the best for each purpose.
This looks like a round-up of the event.
This is the strongest lineup of products that Apple has ever had, Cook says.
Tim Cook is back on stage.
There's a new Mac Mini as well. Faster processor and Thunderbolt 2 are included. Starting $499.
iMac Retina price: $2,499.
The Retina iMac also has Thunderbolt 2 for faster I/O.
3.5GHz Intel Core i5 processor. AMD Radeon R9 M290X. These are upgradeable.
There's a video showing off the iMac's ultra high-resolution display.
Schiller is talking up the engineering accomplishments it took to make such a high-resolution display at this size.
The 27 iMac is just 5 mm thick.
Seven times more pixels on the Retina iMac than HD. 67% more pixels than 4K: Schiller.
14.7 million pixels on one display. It is the world's highest resolution display: Schiller.
The resolution of the 27 iMac is 5120x2880 pixels.
The Retina Display is coming to the iMac!
Moving on to the Mac.
The iPad Mini 3 WiFi+Cellular will cost $529 for 16GB, $629 for 64GB and $729 for 64GB. Pre-orders start October 17.
iPad Air 2 WiFi+Cellular: 16GB:$629, $64GB: $729 and 128GB at $829
iPad Air 2 WiFi: 16GB: $499, 64GB: $599, 128GB: $699
iPad Air 2 is available in silver, gold and space grey.
Schiller says apps that would have needed highest end desktop computers can now be run on the iPad Air 2.
Schiller is back on stage.
4 times faster rendering on the A8X than the A7 processor: Boudier
What we're seeing is how fast the iPad Air 2 can edit videos. This may not happen as fast on older iPad models.
Replay is a video editing app that makes making movies simple.
Jeff Boudier from the Replay app team is now on stage.
This appears to be heavy photo editing that's being done almost instantaneously.
They just showed off a repair tool, which removes objects from photos.
Aidas Dailide from the Pixelmator team is now on stage. They're third-party app developers. Pixelmator is a photo editing app.
Schiller is showing apps developed for iPad Air 2.
iPad Air 2 ships with iOS 8.1
Touch ID confirmed. The iPad Air 2 has a fingerprint sensor, which works just like the iPhone fingerprint sensor.
iPad Air 2 has faster WiFi and LTE: Schiller.
The front camera is also better, according to Schiller.
You can do slo-mo videos on the iPad: Schiller. He shows it off with a video of a long jump athlete.
iPad now supports panorama, timelapse and burst modes.
Schiller is showing off photos taken from the iPad Air 2.
The iPad Air 2 has a much better 8MP camera. 1080p HD video, f/2.4 aperture.
Apple promises 10-hour battery life on the iPad Air 2.
Schiller says apps can achieve 40% performance gains with the iPad Air 2. He says the iPad Air 2 is 180 times faster in terms of graphics performance when compared to the original iPad.
The iPad Air 2 has a new processor - A8X.
iPad Air 2's display doesn't have an air gap between the display and the touchscreen. This reduces internal reflection, Schiller says.
The iPad Air 2 is just 6.1 mm thick.
Phil Schiller is on stage now.
The iPad Air 2 has a silver ring around the home button - it's a fingerprint sensor.
A video is playing now. It shows the new iPad - iPad Air 2 - being slimmer than a pencil.
Cook asks, What do you do when you make the best tablet in the world? How do you make it better?
iPad Air is #1 in customer sat, it's #1 in usage and education: Cook
Cook says iPad Mini Retina Display has a 100% customer satisfaction rating.
The graph shows that more units of the iPad have been sold than PCs by any manufacturer over the past year.
Cook brings up a graph comparing PC shipments in the last 12 months, ending Q3 '14
Over 225 million iPads sold around the world since the first iPad launch in 2010: Cook
iPad is everywhere. It's transforming the way we work, the way we learn, the way we play. It's transforming the way we communicate, Cook says.
Tim Cook returns, with an announcement about the iPad.
iWork update for OS X and iOS is also available today.
iOS 8.1 is coming on Monday.
OS X Yosemite is releasing on the Mac App Store for free today.
The hilarious presentation is over. Back to the actual announcements.
You can control presentations on the Mac straight from the Apple Watch.
He's using those rumours to demo Continuity. He's made a funny presentation about Apple tightening secrecy and cutting down on leaks.
Federighi is making fun of the several Apple rumours we hear every day.
He's now talking about Continuity. This lets you sync your workflow between Apple devices. You can send and receive messages, make and receive calls across Apple devices.
He's going through all the new features such as new iTunes, Mail improvements, iWork, etc., really quickly.
Federighi has spent the past few minutes talking about new features in Safari for OS X Yosemite.
He's reviewing all the new features in OS X Yosemite that Apple had announced during WWDC in June.
Federighi moves on to OS X Yosemite.
Your photo edits will be visible across Apple devices with iCloud Photo Library.
The iCloud Photo Library public beta will be rolled out with iOS 8.1: Federighi
He is talking about iOS 8.1 now.
He says a flood of apps written in Swift are already in the iOS App Store.
Federighi speaks about Swift, Apple's new programming language.
He spoke about new widgets, extensions and HealthKit. Apple had glossed over iOS 8 features during the iPhone event. Not the case here.
Federighi is now reviewing new iOS 8 features.
He compares it with Android, where only 25% of users are on KitKat and 54% are still on Jelly Bean.
48% of iOS users are on iOS 8: Federighi
Craig Federighi, Apple's Senior Vice President Software Engineering, is now on stage.
This is our strongest product lineup: Cook
WatchKit will help third-party developers make apps for the Apple Watch.
We're rolling out WatchKit next month, Cook says.
On to Apple Watch.
Apple Pay is US-only as of now.
Apple Pay rollout begins Monday: Cook
500 new banks support Apple Pay: Cook
Now Cook just described Apple Pay as easy, secure and private.
This is our biggest iPhone launch ever: Cook
Tim Cook is talking up the launch of the iPhone 6 and iPhone 6 Plus in China.
These iPhones have become the fastest selling iPhones in history: Cook
Apple CEO Tim Cook is on stage now. ...amazing reception to the iPhone 6 and the iPhone 6 Plus.
Lots of people happy after buying the new iPhones seen in the video.
The video shows several people at Apple stores, trying the iPhone 6 and iPhone 6 Plus.
And the event has begun with a video.
Apple CEO Tim Cook has just tweeted: Having a laugh with Craig backstage. Just a few more minutes.
Just 10 minutes to go.
New iMacs are also likely to make an appearance at the Apple event. We'll be covering it live right here, so stay put.
Apart from the iPad Air 2 and iPad mini 3 names, a leaked user guide also 'confirmed' the presence of Touch ID fingerprint sensor in the new tablets.
The new tablets from Apple are expected to ship with iOS 8.1. Apple might also announce the release date of iOS 8.1 during the event.
iPad Air 2 and iPad mini 3 are expected to be the stars of the Apple special event.
The event begins at 10.30 pm IST. Stay tuned for live updates.
Welcome to our live blog of the Apple event that is going to be taking place in Town Hall Theatre in Cupertino, California.
iPad Air 2 and iPad mini 3 are expected to be the stars of the Apple special event at Town Hall Theatre in Cupertino on Thursday. The tablets were accidentally outed by Apple on Wednesday, when an iOS 8.1 user guide made an unexpected appearance on the iBooks store.
Apart from the iPad Air 2 and iPad mini 3 names, the user guide also 'confirmed' the presence of Touch ID fingerprint sensor in the new tablets. This feature has so far only been present on Apple's iPhone 5s, iPhone 6 and iPhone 6 Plus.
The new tablets from Apple are expected to ship with iOS 8.1, so we are also likely to seen an announcement on the release date of iOS 8.1 software update.
While there's nothing official about the specifications yet, the iPad Air 2 is tipped to feature an Apple A8X processor, 2GB of RAM, a Touch ID sensor, and also come in a new gold colour variant. Other than the Touch ID fingerprint sensor, the iPad mini 3 is being tipped to feature the Apple A8 processor found on the iPhone 6 and iPhone 6 Plus. The new iPad mini is also expected to come with same 7.9-inch display and resolution of 2048x1536 pixels as its predecessor. We reiterate, there's nothing official about these specs, and this may well change at launch.
New Macintosh computers, specifically new iMacs, are also likely to make an appearance at the Apple event on Thursday. The Cupertino-based company is also expected to announce a release date for OS X Yosemite, the next generation operating system for its computers.
Apple may also formally kick-off the Apple Pay payment system that it unveiled at the iPhone 6 and iPhone 6 Plus launch event back in September.
Stay tuned for live updates from the Apple special event at Town Hall Theatre in Cupertino, California.