The company plans to unveil the sixth generation of its iPad and the third edition of the iPad mini, as well as its operating system OS X Yosemite, which has undergone a complete visual overhaul, the Internet news website said.
Trudy Muller, a spokeswoman for Apple, declined to comment.
The iPad is expected to have a 9.7-inch screen, while the new version of the iPad mini will have a 7.9-inch screen, Bloomberg earlier reported, citing people familiar with the matter.
A Bloomberg report said the Cupertino, California-based company will launch its next generation of iPads around mid-October as Apple prepares for the holiday season by boosting its product lineup.
Apple sold 13.3 million iPads in the quarter ended June, falling short of analysts' projections for more than 14 million.
© Thomson Reuters 2014