The online messaging service introduced on Thursday what it called "Audio Card," through which users can listen to a variety of content whilst browsing their timelines.
But it's trying to snag more content partners in future, Twitter said in a blog post on Thursday.
Twitter didn't say how Audio Card might evolve, except to stress that it offers musicians a chance to post exclusive clips.
"Many more musical artists and creators will be able to share exclusive, in-the-moment audio to millions of listeners on Twitter," the company added.
Twitter had reportedly been in discussions to acquire audio-sharing website SoundCloud, which has been called the Youtube of music, as far back as June.
© Thomson Reuters 2014
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