Twitter Said to Appoint Katie Stanton Global Media Chief

Twitter Said to Appoint Katie Stanton Global Media Chief
Advertisement

Twitter Inc has appointed Katie Stanton its new media chief, placing the former Google executive at the heart of its crucial relationships with Hollywood and the global media industry, a source with knowledge of the move said on Monday.

Stanton, formerly head of international strategy, fills in for Chloe Sladden, who left the online messaging service as part of a recent management shake-up that also included the departure of former chief operating officer Ali Rowghani.

Twitter has reported lackluster user and usage growth for the last couple of quarters, and its stock price has nearly halved in the last six months.

Stanton will now oversee Twitter's continuing efforts to court TV networks, Hollywood studios and other media companies around the world. The service in recent years has become a popular platform for promoting the content of media companies, and for viewers to interact around programs and live events.

(Also Read: Twitter Replaces CFO Mike Gupta With Former Goldman Executive)

That in turn drove advertising and revenue growth.

Stanton's new role as vice president of global media entails working with media companies around the world. That expands on Sladden's U.S. brief and builds on Stanton's previous role, which involved expanding Twitter's operations outside of the United States, the source said on condition of anonymity because the appointment has not been announced.

Stanton, who formerly worked for the U.S. State Department, already leads Twitter's relationships with foreign media companies such as the BBC and Brazil's Globo, and sits on the board of French conglomerate Vivendi.

Media industry publication Variety first reported Stanton's new role on Monday.

© Thomson Reuters 2014

Comments

For the latest tech news and reviews, follow Gadgets 360 on X, Facebook, WhatsApp, Threads and Google News. For the latest videos on gadgets and tech, subscribe to our YouTube channel. If you want to know everything about top influencers, follow our in-house Who'sThat360 on Instagram and YouTube.

Samsung Electronics Forecasts 25 Percent Fall in Q2 Operating Profit
Tablets to Outsell PCs by 2015: Gartner
Share on Facebook Gadgets360 Twitter Share Tweet Snapchat Share Reddit Comment google-newsGoogle News
 
 

Advertisement

Follow Us

Advertisement

© Copyright Red Pixels Ventures Limited 2024. All rights reserved.
Trending Products »
Latest Tech News »