Rajinikanth makes Twitter debut to promote new film Kochadaiiyaan

Rajinikanth makes Twitter debut to promote new film Kochadaiiyaan
Ahead of the release of his much-talked about film Kochadaiiyaan, cinematic icon Rajinikanth Monday joined Twitter to make his presence felt in the digital world. He says he's looking forward to catch up on the "best Rajini one-liners".

He will engage with his fans via his handle @SuperStarRajini.

"I decided to start with Twitter because I felt that the platform is abuzz with all the news and the trends that happen across the globe and I'm told that this is where all the best Rajini one-liners are," the 63-year-old said in a statement.

One of India's most prolific and influential superstars, Rajinikanth's mass popularity and appeal is largely drawn from his mannerisms and stylised dialogue delivery. The usually reticent star is looking forward to interacting with his fans on the platform.

"I've always believed that my career graph is a miracle I owe my fans. I have been contemplating joining the social media platform for a while to connect with them, hear what they have to say and share my thoughts. Unfortunately, I never got around to it until now," he said.

Rajinikanth's debut got a rousing reception on Twitter, with the likes of Twitter and YouTube India, joining the superstar's countless fans in welcoming Thalaivar to the micro-blogging site. The joke 'Twitter joins Rajinikanth', was the most abused one on the website.

Twitter's India Market director Rishi Jaitly said, "We welcome Rajinikanth to Twitter, are happy to support his launch on the platform, and look forward to watching him use our mobile service to engage in live, public conversations with fans and other icons around the world."

To make Rajinikanth's debut on Twitter more exciting, fans from all over the world, who follow him on @SuperStarRajini in the first week, will receive a 'WelcomeGraph', a personalised welcome picture from the icon. This technology is powered by the social media platform of NDTV Convergence called Graphity. NDTV Convergence had previous powered similar solutions for Salman Khan's Jai Ho, Here Honda, Star Television, amongst others.

Rajinikanth's new film Kochadaiiyaan, directed by his younger daughter Soundarya R. Ashwin, is releasing Friday. Touted as the country's first 'photo-realistic performance capture' movie, the movie has generated interest with its new format.

Disclosure: NDTV Gadgets (this website) is a NDTV Convergence property.

Written with inputs from IANS


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Further reading: Kochadaiiyaan, Rajinikanth, Twitter
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