LinkedIn Reactions Go Beyond the Simple 'Like', Aping Facebook

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LinkedIn Reactions Go Beyond the Simple 'Like', Aping Facebook

LinkedIn’s new reactions are more professional than personal

Highlights
  • LinkedIn now has a total of five reactions
  • The reactions are more business-friendly than Facebook’s
  • Users can react to posts by people in their network in these new ways

Facebook has allowed users to add reactions beyond the basic ‘like' for a while now, and even allows reactions in comments. The feature has been popular, since it's offered users a way to more appropriately react to a particular status or post, rather than simply hitting ‘like' for everything. Following Facebook's lead is Microsoft-owned LinkedIn, which is popular for its career and business-focused approach to social networking. LinkedIn now also allows for reactions, although these are quite different to the ones on Facebook.

LinkedIn already allowed users to like posts, but has now added four additional reactions. Users can now react to posts with ‘celebrate', ‘love', ‘insightful', and ‘curious', which are admittedly more business-centric and fit in better with LinkedIn's focus on helping users build career and business contacts. Of course, the easiest reaction is still ‘like' which only takes a tap or a click, but like on Facebook, a long-press or hovering over the icon will allow users to see the additional reactions.

The reactions are quite appropriate for the kind of posts you would typically see on LinkedIn. For example, the ‘celebrate' reaction can be used for career milestones, such as starting a new job or completing a number of years at a particular job. Similarly, the ‘insightful' and ‘curious' reactions would work in situations where a post goes into details on a professional venture or anecdote. Of course, like on Facebook, most users will likely continue to go with the ‘like' option, simply for its ease of use.

The social networking service has started to roll out the feature today, but it will likely be a while before all users around the world see the ability to react to posts beyond the ‘like' option. Eventually, reactions will be available both on the Web, as well as through the mobile apps for various platforms.

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Further reading: LinkedIn, Facebook, Social network
Ali Pardiwala Ali Pardiwala writes about audio and video devices for Gadgets 360 out of Mumbai, and has covered the industry for a decade now. Ali is a Senior Reviewer for Gadgets 360, where he has regularly written about televisions, home entertainment, and mobile gaming as well. He is a firm believer in 4K and HDR on televisions, and believes that true wireless earphones are the future of the personal audio industry. Ali is available on Twitter as @AliusPardius and on email at alip@ndtv.com, so do send in ...More
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