Instagram Like Counts Will Disappear for Some Users in the US Starting Next Week

Such a change could ease pressure to win approval with images, videos, or comments. Instagram has already been testing the change in select countries.

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Instagram Like Counts Will Disappear for Some Users in the US Starting Next Week
Highlights
  • Instagram has been testing making likes private for a while
  • The social app is now expanding the tests to include few US users
  • Instagram CEO Adam Mosseri said rollout will begin next week

Instagram chief Adam Mosseri on Friday said that a test of hiding "likes" at the image and photo sharing social network will spread to the US. Facebook in September confirmed it is dabbling with no longer making a public display of how many "likes" are racked up by posts.

"Heads up! We've been testing making likes private on Instagram in a number of countries this year," Mosseri said in a tweet.

"We're expanding those tests to include a small portion of people in the US next week."

Such a change could ease pressure to win approval with images, videos or comments and, instead, get people to simply focus on what is in the posts.

Facebook-owned Instagram earlier this year announced it was testing hiding like counts and video view tallies in more than a half-dozen countries, with account holders still able to see the numbers but masking amounts from others.

Twitter has also experimented with hiding numbers of times tweets were "liked" or "retweeted," according to product lead Kayvon Beykpour.

Twitter found that people engaged less with tweets when they couldn't see the counts.

"When you remove engagement indicators, people engage less," Beykpour said while briefing journalists at Twitter headquarters in San Francisco earlier this year.

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