Facebook's New Pilot to Let Groups and Brands Collaborate

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Facebook's New Pilot to Let Groups and Brands Collaborate

In what appears to be an attempt to help group administrators to earn more money from its platform, Facebook is planning to launch a pilot programme that lets groups and brands collaborate.

To support group admins, Facebook in June 2018 launched a subscription groups pilot to make it easier for admins to create an additional subscribers-only group that sits alongside their existing group. 

The new programme announced on Thursday during the Facebook Communities Summit at the company's headquarters in Menlo Park would expand subscription groups to more partners and allow relevant Pages to join their communities.

Facebook will also be adding new post formatting tools and ways to manage their group like how to inform members when they violate a rule, filtering by date range in their admin activity log, and searching through membership requests by name, Ime Archibong, Facebook's Vice President of Product Partnerships said in a statement.

The social media giant also announced that its photo-sharing app Instagram will bring later this year the ability for people to support non-profits that are important to them through a donation sticker in Instagram Stories.

The feature is already available on Facebook. Last November, the company announced that people raised over $1 billion (roughly Rs. 7,100 crores) for non-profit organisations through charitable giving on Facebook.

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