Facebook, facing the election heat in India and unable to stop misinformation and fake news circulating on its platforms, is busy doing something never heard of: Sending its representatives to users' home to verify if the post with political content was actually written by them.
IANS has contacted one such Facebook user in New Delhi who was recently visited by a Facebook representative for the verification process related to the content the user had posted.
"It was like cops coming to your door for passport verification. The Facebook representative asked me to prove my credentials by asking for my Aadhaar card and other documents to understand if I am the one who had posted the political content," the person who did not wish to be named told IANS.
The user was left stunned to see the Facebook representative landing at his home for inquiring about a post.
"It was a shocker for me. How come a social media platform does that to a user? What about a user's privacy? I have never heard of any such incident anywhere. Was this at the behest of the government?" asked the user.
A Facebook spokesperson responded late evening, saying "it does not conduct any form of physical verification in India, except for an advertiser who plans to run ads related to politics or issues of national importance in India".
However, since the physical verification was done for posting political content, the Facebook reply did not address the concern of the users.
This kind of behaviour has not been seen or reported earlier even at the global level as several countries have gone through the elections with Facebook trying its best to curb misinformation.
According to legal experts, physically verifying a user is something that is unprecedented and called for tough action against the social media platform.
"This action, if true, clearly infringes upon the privacy of a user. Sending a representative to physically verify a user is a blatant invasion of his or her private space. Only the state can act like this under proper laws," Pavan Duggal, the country's top cyber law expert and a senior Supreme Court advocate, told IANS.
Facebook, Duggal said, can at best discontinue a Page, Group or delete the post, or remove the user from its platform as it has done so in the past.
When it comes to those who wants to run political ads on Facebook, the company verifies residency of advertisers either by physical verification (by sending someone to the address provided) or by sending a code in the post.
Facebook has partnered with external agencies for physical verification of the location of the advertisers.
To be approved by Facebook, one needs to have a residency in India and the verification process takes around four to five days, says the company which has close to 30 crore users in the country.
But physical verification of a user is gross violation and unwarranted under the ambit of the Information Technology Act, 2000.
"In such a scenario, the user can sue Facebook and even the government for allowing such activities under its nose that infringes on the privacy of a user," Duggal noted.
The world's largest democracy goes to the polls from April 11 and the social media giant is scrambling for solutions which are few and far between.
Over 200 fake Facebook Groups and Pages with more than one lakh followers are currently influencing the group members and followers with biased political content, say social media experts.
Facebook-owned WhatsApp is another fake news factory where more than 87,000 groups are targeting millions with political messaging.