Facebook on Thursday announced partnerships with top music labels in India that will let users express themselves with music in their posts on its platform as well as on Instagram.
With the partnerships with T-Series Music, Zee Music Company and Yash Raj Films, Facebook will allow its nearly 300 million Indian users include their favourite music in videos, messages, posts, stories and other creative content.
"People will now be able to include music in their videos on Facebook and Instagram, opening up more options for more ways to express and sharing memories with friends and family," said Manish Chopra, Director and Head of Partnerships, Facebook India.
Facebook has partnered with the music community in more than 40 countries.
"We're introducing a new feature: from a song on your profile, we're making it possible to tap through to Spotify so people can listen to the full song and discover more from that artist. We'll be adding other partners in the near future as well," the company said in a blog post.
The Spotify feature, however, is yet to come to India.
According to Anand Gurnani, Vice President-Digital, Yash Raj Films: "Our association with Facebook offers a chance for audiences to experiment and express themselves through music and share the same with their friends."
"We have one of the largest catalogue of songs. Today's digitally-savvy consumers are ultra-creative and it will be interesting to see how they re-purpose our music and videos to say what they want the world to hear," added Neeraj Kalyan, T-Series President and Digital head.