Facebook to Launch Clubhouse Competitor, Podcast Discovery Tool Among ‘Social Audio’ Products Today: Report

Facebook Hotline that could compete with Clubhouse was spotted in testing recently.

Facebook to Launch Clubhouse Competitor, Podcast Discovery Tool Among ‘Social Audio’ Products Today: Report

Facebook will launch a product allowing users to record brief voice messages and post them in newsfeeds

Highlights
  • The announcement will be made on Monday
  • Facebook started public testing of application dubbed Hotline this month
  • This Q&A product combines audio with text and video elements

Facebook will announce a series of products under the umbrella of "social audio" on Monday, including its take on audio-chat app Clubhouse and a push into podcast discovery and distribution, Recode reported on Sunday.

These plans include an audio version of Rooms, a video-conferencing product Facebook launched a year ago. The Clubhouse-like product will let groups of people listen to and interact with speakers on a virtual "stage", the report added.

Facebook will also launch a product allowing its users to record brief voice messages and post them in their newsfeeds, and a podcast discovery product that will be connected with Spotify, according to the report, which cited sources.

The announcement will be made on Monday but some products will not show up for a while, the report added.

A Facebook spokeswoman declined to comment. Spotify did not immediately respond to a request for comment on Sunday.

Facebook started public testing of a new application dubbed Hotline earlier this month, where creators can speak and take live questions from an audience.

This Q&A product combines audio with text and video elements and comes as social media platforms experiment with a rush of new live audio features.

The success of the invite-only, year-old app Clubhouse, which has reported 10 million weekly active users, has demonstrated the potential of audio chat services, particularly during the COVID-19 pandemic.

Twitter has been testing its audio feature Spaces and Facebook is also dabbling with a live audio room offering within its Messenger Rooms.

© Thomson Reuters 2021
 


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