Facebook Launches User Review for Ads, May Ban Advertisers Based on Feedback

 
Share on Facebook Tweet Share Share Reddit Comment
Facebook Launches User Review for Ads, May Ban Advertisers Based on Feedback

Facebook said on Tuesday it would allow users to review businesses that advertise on the social network and possibly ban those that receive the most negative feedback.

The move is aimed at cracking down on businesses whose ads mislead users into buying low-quality goods or services or firms that fail to deliver products in their stated shipping time.

Facebook users can leave feedback for their viewed ads under the "Ads Activity" tab, the company said in a blog post.

Advertisers will be given a chance to improve before further action is taken, which might include a reduction in the amount of ads that particular business can run.

"We believe this tool will give people more confidence in the businesses they interact with and help hold businesses more accountable for customer experiences they provide," Facebook said.

This is one of the many changes by the world's largest social media network to enhance user experience and engagement after it was embroiled in a huge scandal where millions of users' data was improperly accessed by a political consultancy.

Facebook calls itself "an advertising-supported service" and requires people to accept targeted ads as a condition of using its platform.

© Thomson Reuters 2018

Comments

For the latest tech news and reviews, follow Gadgets 360 on Twitter, Facebook, and subscribe to our YouTube channel.

Further reading: Social, Facebook, Facebook Ads
Tesla Laying Off 3,600 Employees in Search for Profitability
 
 

Advertisement

 

Advertisement