Apple Accidentally Leaks Its Own iPhone News on Twitter

Apple Accidentally Leaks Its Own iPhone News on Twitter

Apple's attempt to be a little more open, with its first official Twitter account, just dramatically backfired.

The super-secretive company leaked its own biggest news of the year via Twitter, posting video of the iPhone 7 about 45 minutes before its executives would reveal it onstage at the company's annual event in San Francisco. One video of the iPhone's waterproof features was shared 1,500 times before it was deleted.

(Also see: iPhone 7 Price in India, Launch Date Revealed: Specifications, Features, and More)

The account also revealed that the iPhone 7 Plus would have a dual camera, stereo speakers and longer battery life, and prompted people to pre-order it. The phone will be available September 16, another tweet (seen above) said. All of the posts were deleted about 10 minutes after they were published, giving the media enough time to write stories off the information.

 

(Also see: Apple's iPhone 7 Launch Event: 10 Big Announcements)

Apple made its account on Twitter official - with a blue checkmark to show the messages were legitimately from the company - just five days ago, with the intention of using it to promote the phone. The move was seen as good for Twitter, too. The social media company, struggling to grow, benefits from the tech juggernaut using its service.

(Also seeApple Watch Series 2 With Water Resistance, GPS Launched)

Apple didn't immediately respond to a request for comment. But commentators on Twitter reached a consensus: someone's probably getting fired.

© 2016 Bloomberg L.P.

 

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  • Camera
  • Value for Money
  • Good
  • Best-in-class performance
  • Good battery life
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  • iOS 10, timely updates
  • Bad
  • Low light camera performance not best in class
Display 4.70-inch
Processor Apple A10 Fusion
Front Camera 7-megapixel
Rear Camera 12-megapixel
RAM 2GB
Storage 32GB
Battery Capacity 1960mAh
OS iOS 10
Resolution 750x1334 pixels
  • Design
  • Display
  • Software
  • Performance
  • Battery Life
  • Camera
  • Value for Money
  • Good
  • Great performance
  • Dual camera
  • Excellent battery life
  • Improved cameras
  • iOS 10, timely updates
  • Bad
  • Low light camera performance not best in class
  • Expensive
  • Ungainly
Display 5.50-inch
Processor Apple A10 Fusion
Front Camera 7-megapixel
Rear Camera 12-megapixel
RAM 3GB
Storage 32GB
Battery Capacity 2900mAh
OS iOS 10
Resolution 1080x1920 pixels
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Further reading: Apple, iPhone 7, iPhone 7 Plus, Mobiles, Twitter
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