Facebook has launched a new Rainbow emoji reaction, among several other features, in honour of the LGBTQ Pride Month -- celebrated every year in June -- and show support to the community and the cause. The Facebook Rainbow reaction is accompanied by a Rainbow Frame for profile pictures, Pride-themed masks and frames in Facebook Camera, and even the option to start fundraisers for the community on the platform. The new features will be available throughout the month of June.
To get the new LGBTQ Rainbow Reaction and the other Prime-themed features, you need to ‘like’ the LGBT@Facebook official group. Once you like the page, you will soon see the Rainbow emoji reaction when you long-press on the like button on a post, photo, link, video, etc. Similar is the process to get the new The new features are available only in the US for now, and some even in the US complain of not getting the new features despite liking the page.
Apart from the Pride-themed features on Facebook, there are some LGBTQ-supporting features on Instagram and Messenger as well. On Instagram, walls in major US cities will be turned into colourful beacons of LGBTQ support, where you can leave supportive comments on your posts. You can also celebrate Pride and be creative with stickers and a rainbow brush. Similarly, Messenger users can use Pride-themed stickers, frames, and effects in the Messenger Camera.
In a statement, Facebook said, “As Pride celebrations begin around the world, Facebook is proud to support our diverse community, including those that have identified themselves on Facebook as gay, lesbian, bi-sexual, transgender or gender non-conforming. It added over 12 million people across the globe are part of one of the 76,000 Facebook Groups in support of the LGBTQ community. The social networking giant noted that more than 1.5 million people plan to participate in one of the more than 7,500 Pride events on Facebook this year.