Samsung Integrates Google Assistant to Its 2020 Smart TV Lineup

Users will be able to access their Google services such as Search, Photos, Maps, and more via Assistant.

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Samsung Integrates Google Assistant to Its 2020 Smart TV Lineup

Via Google Assistant, Samsung smart TV users can access their Google services such as Photos

  • Samsung is integrating Google Assistant to its 2020 smart TVs
  • Users will be able to browse channels, adjust the volume, open apps
  • Users can use Google Assistant to ask about on-going game scores

Samsung will be rolling out Google Assistant to its 2020 smart TV line up in India, France, the UK, and other countries. By using Google Assistant voice commands, users will be able to browse channels, adjust the volume, control playback, open apps, and more. Assistant will be available on all of Samsung's 2020 smart TV models - 4K and 8K QLED TVs, Crystal UHD TVs, The Frame, The Serif, The Sero and The Terrace. Besides Google Assistant, Samsung smart TV users also have access to Alexa and Bixby voice assistants.

The South Korean tech giant announced Google Assistant's integration into Samsung smart TVs on Friday. There will be no additional downloads, hardware, or installations required. Samsung further said that the assistant being used is interchangeable based on the household's preference, and will be compatible with viewers' existing voice assistant ecosystems.

Using Google Assistant voice commands, viewers will be able to access their Google services such as Google Search, Photos, Maps, Calendar, and streamline them. You can also control lights, set the thermostat, set an alarm, and more, using voice assistants and compatible smart home devices.

Viewers will be able to use Google Assistant, Alexa, or Bixby to discover and view content hands-free. The voice assistants can provide the weather forecast, find out latest game scores, or play music.

“With Google Assistant and Amazon Alexa now supported [besides Samsung's Bixby], we are inviting our consumers to ask even more of their Smart TVs,” said Seline Han, vice president of visual display business at Samsung Electronics, in a statement.

Google Assistant is currently rolling out to France, Germany, Italy, and the UK. It will be rolling out to India, Brazil, Spain, and South Korea by late November, and a few more countries by the end of this year. While Samsung's 2019 smart TV-s also had Google Assistant integration, the catch was that users were required to give commands through a supporting smart device, such as Google Home.

Alexa was integrated with Samsung smart TVs earlier this year.

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Tanishka Sodhi Tanishka Sodhi is a sub-editor at Gadgets 360. As a journalist, she has covered education, culture, and media and mental health. She is interested in the intersection of technology and culture, and its impact on everyday lives. Tanishka is a staunch advocate of gender equality, and the correct use of commas. You can get in touch with her via Twitter at @tanishka_s2 or drop a mail at More
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