Amazon Echo Dot Tops Smart Speaker Sales in India in 2020, Google Home Mini, Mi Smart Speaker Follow: techARC

Amazon captured 79 percent of the market share by volume in 2020, whereas its market share by value stood at 80 percent.

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Amazon Echo Dot Tops Smart Speaker Sales in India in 2020, Google Home Mini, Mi Smart Speaker Follow: techARC

Xiaomi shipped more than 75,000 units and took 8 percent market share by volume

Highlights
  • Apple managed to rake in 2 percent of market share by volume
  • Google Home Mini came in third in the most sold category
  • Three spots in the top five ranks were taken up by Amazon

Amazon topped the smart speaker sales in 2020 in India, leaving brands like Google, Xiaomi, and Apple far behind, according to a report by market research firm techARC. The smart speaker segment crossed 1 million shipments in India for the first time in 2020. Amazon captured 79 percent of the market share by volume, whereas its market share by value stood at 80 percent. Xiaomi that entered the smart speaker segment last year saw fast-paced growth and took the second spot in market share by value at 10 percent.

According to techARC's latest findings, the most sold smart speaker in India was the Amazon Echo Dot (3rd Gen) followed by the Amazon Echo Dot (4th Gen) on the second spot. The Google Home Mini came in third and Xiaomi also made an appearance in the top five with the Mi Smart Speaker L09G. The Amazon Echo Dot (3rd Gen) with Clock took the fifth spot in the ranking. The report says that smart speakers worth Rs 463.4 crores ($63.6 million) were sold during 2020.

Lauding Xiaomi's performance, the report said that the company is witnessing a fast growth in the smart speaker segment. It shipped more than 75,000 units and secured 8 percent market share by volume in just the first year of its entry into the segment. In terms of value, Xiaomi's market share stood at 10 percent. However, the gap between Amazon and other smart speakers from Apple, Google, and even Xiaomi was pretty significant.

Apple's smart speaker range, which includes the Apple HomePod and the Apple HomePod Mini, only started selling in India in October 2020. techARC says that Apple managed to rake in 2 percent of market share by volume in just one quarter. The research firm says that 84 percent of Apple smart speaker shipments were of HomePod Mini.

techARC predicts that the smart speaker category will post an annual growth of more than 35 percent for next 2-3 years as more players foray into the segment complimenting consumers' intent to buy smart speakers.


Is HomePod mini the best smart speaker under Rs. 10,000? We discussed this on Orbital, our weekly technology podcast, which you can subscribe to via Apple Podcasts, Google Podcasts, or RSS, download the episode, or just hit the play button below.

Model Echo Dot 3rd Gen
Color Black
Power Requirement 15W
Network connectivity Bluetooth Connectivity And Wi-Fi Connectivity
Display included No
Model Echo Dot (4th Gen)
Color Black, Blue, White
Network connectivity Wi-Fi and Bluetooth
Model Home Mini
Color White
Power Requirement 5V
Touch Pad No
Network connectivity Bluetooth Connectivity
Display included No
  • Design
  • Smart Features
  • Audio Quality
  • Value For Money
  • Good
  • Easy to set up, well built

  • Smart functionality works well

  • Loud, enjoyable sound

  • Very well priced
  • Bad
  • Sound occasionally lacks refinement
Model Mi Smart Speaker
Power Requirement DC 12V/ 1.5A
Network connectivity Wi-Fi and Bluetooth
  • Design
  • Smart Features
  • Audio Quality
  • Value For Money
  • Good
  • Display works well, offers new features
  • Loud for its size
  • Offers Alexa on a budget
  • Bad
  • Dull sound
Model Echo Dot (3rd Gen) with clock
Color White
Network connectivity Wi-Fi and Bluetooth connectivity
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Tasneem Akolawala is a Senior Reporter for Gadgets 360. Her reporting expertise encompasses smartphones, wearables, apps, social media, and the overall tech industry. She reports out of Mumbai, and also writes about the ups and downs in the Indian telecom sector. Tasneem can be reached on Twitter at @MuteRiot, and leads, tips, and releases can be sent to tasneema@ndtv.com. More
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