"For the third year in a row, Apple (ranked first) and Google (ranked second) claim the top positions. Valued at $170.276 billion (roughly Rs. 11,11,038 crores), Apple increased its brand value by 43 percent," Interbrand said.
"Google, valued at $120.314 billion (roughly Rs. 7,85,090 crores), increased its brand value by 12 percent," the brand consultancy firm said in a release.
"The report examines what it takes for brands to succeed in today's hyper-fragmented world. As people demand immediate, personalised and tailored experiences, business and brands need to move at the speed of life," Jez Frampton, Interbrand's global chief executive officer, said.
"Many of the brands in this year's Top 100 are aligned with people's priorities, that they are able to integrate into their everyday lives," he added.
Technology and automotive brands dominated this year's ranking, holding a combined 28 positions.
"Technology brands, in particular, dominate collectively making up more than a third (33.6 percent) of the total value of all 100 brands," the company said in a release.
Interbrand's ranking is based on a combination of attributes which includes the financial performance of the branded products and services, the role the brand plays in influencing customer choice and the strength the brand has to command a premium price or secure earnings for the company.