Samsung has launched the Galaxy On7 Prime in the sub-Rs. 15,000 price segment in India. The smartphone is reminiscent of the Galaxy J7 Prime but differs in a few ways. The key features of the Galaxy On7 Prime include Samsung Pay Mini, Samsung Mall, and 13-megapixel front and rear cameras. The Samsung Galaxy On7 Prime has been priced at Rs. 12,990 for the 3GB RAM/ 32GB storage variant, and Rs. 14,990 for the 4GB RAM/ 64GB storage model. It will be available starting January 20, exclusively on Amazon.in, in tandem with the recently launched Galaxy A8+ (2018).
This new phone also runs the latest Samsung Experience 8.5 UI based on Android 7.1.1 Nougat. There are some unique software features and preinstalled apps that could help the new model compete with the likes of the Xiaomi Mi A1, Lenovo K8 Note, and Nokia 5. We spent some time with the smartphone at its launch event, and here are our Galaxy On7 Prime first impressions.
Before digging into the specifications, we have to talk about a new feature that Samsung has introduced for the first time in India. Called Samsung Mall, this new app is being pitched as an all-in-one shopping platform to help users find products across multiple e-commerce websites. Users can take a photo of a product, or choose one from their gallery, and the app will use image recognition to try to identify it.
In our brief initial tests at Samsung's launch event, this feature did not work for the objects we tried matching, and we found it difficult to frame shots, but we will reserve further judgement until we've had a chance to test it during our review process. However, it did recognise some popular smartphones including a Google Pixel 2 and an iPhone 7 Plus, and like all machine learning algorithms, it could get better over time.
Moving on to the design of the Galaxy On7 Prime, this phone looks a lot like the previously launched Galaxy J7 Prime. It has the same metal unibody, which feels sturdy. It weighs 167 grams, which is decent enough considering the all-metal design, and is distributed evenly. The handset measures 151.7mm tall, 75mm wide, and 8mm thick.
On the front, it features a 5.5-inch full-HD (1080x1920 pixels) PLS TFT LCD screen with a regular 16:9 aspect ratio display. It has a 2.5D curved-edge glass that gives the phone a premium feel. The display, much like most other Samsung smartphones, offers good viewing angles, strong brightness, and good colour reproduction.
Below the display is a physical home button, with a capacitive key on either side - one for multitasking and the other for navigating back. The Home button houses the fingerprint sensor, and having it on the front is a rarity for Android smartphones these days. In our initial experience, the fingerprint sensor was fast, responsive, and mostly accurate. Above the display is the 13-megapixel front shooter with f/1.9 aperture. The front camera took natural images and did not unnecessarily use faux editing to "beautify" faces. Samsung has incorporated a new 'Stickers' feature that offers functionality similar to the stickers found in apps such as Instagram and Snapchat.
The metal back of the Galaxy On7 Prime also has a single 13-megapixel camera with an f/1.9 aperture and autofocus. Strangely, the autofocus on the camera seemed inconsistent and we struggled to take macro shots in our limited initial tests. Samsung has promised good low-light performance for both cameras, and while we were unable to test that at the launch event, we will examine this claim in detail in our full review.
The back of the smartphone has been kept fairly minimal, with only the camera, LED flash, and Samsung branding visible. The metal body offers a good grip.
The Galaxy On7 Prime features a loudspeaker and a power/ lock button on the right. On the left is a volume rocker, a compartment for SIM 1 (Nano), and a second compartment for SIM 2 (Nano) as well as a microSD card. The bottom of the device has a Micro-USB port, a 3.5mm headphone jack, and the primary microphone.
At the core of the Galaxy On7 Prime is a 64-bit octa-core Samsung Exynos 7870 SoC, with all eight cores clocked at 1.6GHz. The Exynos 7870 is the latest mid-range processor from Samsung and we will test its performance in our upcoming review. The smartphone comes in two variants - 3GB RAM/ 32GB storage, and 4GB RAM/ 64GB storage. We had the variant with 4GB of RAM to examine at the launch event, and there was no significant lag or stutter.
Expectedly, the smartphone runs Android 7.1.1 Nougat with the Samsung Experience 8.5 UI on top. There is no official word on the likelihood of an Android 8.0 Oreo Update, although we are optimistic since the Galaxy J7 Prime is expected to get a beta update soon.
Apart from the exclusive Samsung Mall feature, the Galaxy On7 Prime supports Samsung Pay Mini, which integrates with online wallets and UPI. We could not test this feature due to a lack of Internet connectivity at the launch event. The smartphone also has other Samsung software features including a one-handed mode, shortcuts for the camera app, multi-window and split screen multitasking, and Smart Alerts to let you know about missed calls and messages when you pick up the phone. Additionally, the Galaxy On7 Prime comes with Microsoft apps including Office and LinkedIn, as well as the usual Google apps such as Gmail, YouTube, etc.
The Samsung Galaxy On7 Prime has a 3300mAh battery under the hood, which we will soon test for ourselves.
Stay tuned to Gadgets 360 for our extensive review of the Samsung Galaxy On7 Prime's battery, cameras, performance, software, and value for money.