Poco was launched as a Xiaomi brand back in 2018, swiftly gaining popularity thanks to its first smartphone - the Poco F1 - which offered top of the line specifications at an affordable price. Poco was separated into an independent brand by the Chinese electronics giant in 2020, before the launch of its second phone.
Poco's latest mobile launch is the F7 Ultra. The mobile was launched in 27th March 2025. The phone comes with a 6.67-inch touchscreen display with a resolution of 3200 pixels by 1440 pixels at a PPI of 526 pixels per inch. It comes with 12GB of RAM. The phone packs 256GB of internal storage. As far as the cameras are concerned, the Poco F7 Ultra packs a 50-megapixel + 50-megapixel + 32-megapixel primary camera on the rear and a 32-megapixel front shooter for selfies.The Poco F7 Ultra is powered by a 5300mAh. It measures 160.00 x 74.95 x 8.39 (height x width x thickness) and weigh 212.00 grams. Connectivity options include Wi-Fi 7, Wi-Fi, GPS, Bluetooth, NFC and USB Type-C. Sensors on the phone include Face unlock, In-Display Fingerprint Sensor, Proximity sensor, Accelerometer, Ambient light sensor and Gyroscope.