Zopo has launched the Color C3 smartphone in India, priced at Rs. 9,599. It will be available across retail stores in the country and will be available with colourful back covers including Rose Gold, Champagne, Marine Blue, Classic Black, and Silver. The company is heavily promoting several features of the Zopo Color C3 smartphone, including multiple accounts within an app which will mean that users can have multiple instances of an app such as WhatsApp or Facebook open at once, associated with different accounts.
Another feature touted by Zopo is a floating video feature, also known as PiP video, which will allow the user to keep a video playing and floating while accessing other apps. The Color C3 also comes with a Barcode & QR code scanner application, which allows users to scan barcodes.
For specifications, the Zopo Color C3 features a 5-inch HD display with 2.5D curved glass at the front. It is powered by a MediaTek MT6737 quad-core processor coupled with 2GB of RAM and 16GB of inbuilt storage that's expandable via microSD card (unspecified maximum supported capacity). The handset sports an 8-megapixel rear camera and a 5-megapixel front-facing camera. Notably, both the cameras feature LED flash modules.
Commenting on the launch, Sanjeev Bhatia, Founder and Chairman, Adcom and channel partner for Zopo Mobile in India said, "At Zopo, our prime focus is developing innovative smartphones that go beyond the basics, and give users more than what they expect in such devices. We are confident that our latest Color C3 model will significantly revolutionize the smartphone market in India, enabling customers to access the latest features without burning a hole in their pockets."