As per the agreement with sports rights management agency Sporty Solutionz, ZengaTV will provide mobile video streaming for the five ODIs and one T20 to be played during the India-Sri Lanka series starting July 21, 2012 in Sri Lanka.
Zenga users will now be able to watch every ball live during the tournament. Users can also watch the match later with an option of viewing the entire match or just the summary. Every match will be available for the users for 30 days after the match is played.
Speaking about this alliance, Shabir Momin, CEO, ZengaTV, said "This is a proud moment for us to have got the exclusive rights to stream the live matches for the upcoming series. I am sure that cricket fans across India can now catch the action LIVE and on the move. We will continue bringing more and more of interesting content to our users and keep the service as exciting as it can get."
Ashish Chadha, Chief Executive of Sporty Solutionz, also expressed his happiness on the partnership. "Zenga is the pioneer in the mobile streaming space and I'm sure with their unique technology delivery platform live streaming of the matches will be altogether a great experience for the Indian cricket fans."
Zenga also claims to have a unique 2.5G technology that works on delivering the best possible mobile TV experience optimised for the type of the device and the kind of network being used.
Last month, ZengaTV had entered into a partnership with Turner Broadcasting System, under which CNN, POGO and Cartoon Network were made available for free on mobile phones on ZengaTV's mobile TV service.
With inputs from PTI