Zen Mobile on Friday launched its new smartphone, Admire Metal, to add to its 'Zeneration' series of 4G smartphones. One of the highlighted features of the smartphone is its metallic design, which is its USP as well. The Zen Admire Metal is available at a price of Rs. 5,749 in Champagne and Metallic Grey colours.
The Zen Admire Metal is a dual-SIM smartphone that runs Android 6.0 Marshmallow out-of-the-box and also supports 4G VoLTE calling. It is powered by a 1.3GHz quad-core processor (make unspecified) coupled with 1GB of RAM. The smartphone sports a 5-inch HD (720x1280) IPS display.
For optics, the Zen Admire Metal packs a 5-megapixel autofocus camera on the rear side. It also has a 5-megapixel camera on the front side. Both the cameras come along with flash modules. The smartphone has an inbuilt storage of 16GB that is expandable via microSD card (up to 32GB). It also houses a 2500mAh battery under the hood. The connectivity options include Bluetooth, Wi-Fi, GPS apart from 4G LTE support.
The Zen Admire Metal smartphone comes with interesting features like 'Twin WhatsApp', which is essentially a clone app feature to use two different WhatsApp accounts on the same phone. The smartphone also comes preloaded with 22 regional languages along with Swalekh keyboard as an input method. It also features 'Motion & Gesture' for easy smartphone usage.
Commenting on the launch of the Zen Admire Metal smartphone, Deepesh Gupta, CEO at Zen Mobile, said, "Zen Mobile is constantly working to bring pocket-friendly yet feature-rich devices. We are confident that Admire Metal will appeal to our tech-savvy users in big cities as well in the tier II markets and beyond." "Smartphones will play a key role in helping India become a digital economy and we are well positioned to play a strong role in connecting India. At Zen mobile, we continue to innovate and offer devices with a perfect combination of high end features and a fast 4G experience. In FY 17-18, we will be focusing heavily on product research and development with an aim to offer technologically-advanced VoLTE devices at most affordable price to Indian consumers," he further added.