Notably, the official name of the next smartphone from Yu has been crowdsourced. The company carried out a naming campaign called "#YUNameIt" via its social platform and claims that it received over 100,000 entries.
Detailing the campaign, the company added that it introduced the #YUNameIt campaign on March 31 after which participants submitted their entries till April 3. The top five names, including Yuphoria, were Yuknight, Yunicorn, Yunity, and Youth. The final voting to choose the official name among these five names was done from April 4 to 6.
The company in a press statement said, "Five randomly selected lucky winners from the entries for name Yuphoria will win the new YU device. Participants have also won Amazon Gift Cards worth Rs. 1 lakh throughout the campaign."
The domestic handset maker has been lately teasing its upcoming smartphone. The company has already confirmed that the Project Caesar smartphone would run Android 5.0 Lollipop.
The company previously even mocked Xiaomi's Mi devices that still run Android 4.4 KitKat out-of-the-box while Google's Android 5.0 Lollipop has been around for some time. Details about the "Project Caesar" phone are limited at the moment.
We can expect more details about Micromax's Yu Yuphoria phone to come as the launch nears.
To recall, Yu Televentures partnered Cyanogen last year to offer a customised user experience to buyers of its Yureka smartphone and adopted an online sale strategy to counter other brands such as Motorola and Xiaomi among others.