Unfortunately, the press invite does not reveal any details about the Play 8X-1000 smartphone, and instead majorly focuses on the company's much-touted Hive UI.
Xolo, while replying to queries about the Hive UI on Facebook earlier this week, had confirmed that its first smartphone to sport the new Hive UI, the Xolo Play 8X-1000, would be unveiled in the first week of August.
The company also teased features of the upcoming Hive UI. Some of the features touted on the official site for the new UI include a new launcher, themes, media centre, lock screen and chameleon widget, and a new forum post called Connect.
Notably, Xolo had been promoting its Hive UI with a dedicated page that came with taglines such as "And right now there's something different brewing at Xolo. Stay curious," "Soon you will too. The revolution has begun," and "A revolution is in the works. Stay tuned."
Recently, the company launched its first Windows Phone 8.1 handset, the Win Q900s, and listed it on its official site with a 'buy now' option and a price of Rs. 11,999. Xolo also launched the Android version of the handset, called Xolo Q900s, priced at Rs. 9,999.