Following the footsteps of OnePlus and Xiaomi, Vivo has launched its own online store in India. The new Vivo E-store will sell a range of Vivo smartphones as well as some accessories. As an introductory offer, Vivo is also hosting a "Launch Carnival" that is already live and will continue until January 18. It will bring discounts of up to INR 2,000 on selected smartphones, 12-month no-cost EMI, one-time screen replacement on Vivo V7 and Vivo V7+. The Chinese company has also partnered with BookMyShow to offer movie voucher worth Rs. 500 with every purchase.
Under the Launch Carnival, the Vivo Y66, Vivo V5, and Vivo V5 Plus are available with a flat Rs. 2,000 off. The E-store has also listed all these three smartphones at discounted prices. The Vivo Y66 is available at Rs. 12,990 (MRP Rs. 13,990), Vivo V5 is at Rs. 16,990 (MRP Rs. 17,980), and Vivo V5 Plus at Rs. 19,990 (MRP Rs. 25,990). Similarly, there are discounts on other Vivo models as well. The Vivo V5s is priced at Rs. 15,990 (MRP Rs. 18,990), Vivo Y55S at Rs. 11,990 (MRP Rs. 12,490), Vivo Y69 at Rs. 13,990 (MRP Rs. 14,990), and Vivo Y53 at Rs. 8,990 (MRP Rs. 9,990). The E-store will also offer 10 customers with premium Bluetooth speakers worth Rs. 2,999.
Alongside the E-store, Vivo is in plans to launch its brand merchandise in the country. Vivo says it is also set to release an E-store app with features such as augmented reality (AR) with a live chat option. The Vivo E-store already supports free shipping on orders above Rs. 500 alongside 15-day free replacement policy and payment methods accepting cards and cash-on-delivery (COD). Moreover, it is touted to cater more than 10,000 pin codes covering most of the serviceable areas across the country.
"We are excited to announce another unique initiative to provide a superior experience to our valuable customers. With the new E-store, Vivo's innovative and stylish range of smartphones will be available to our customers across the country with special launch offers. Vivo's strategy of launching an E-store is an affirmation of the Indian market maturing in terms of internet penetration, payment & fulfilment infrastructure, thus representing a huge growth potential," said Kenny Zeng, Chief Marketing Officer, Vivo India on the launch of the Vivo India E-store.