Sony has already been making headlines this week with the alleged press render images of the phone surfacing online, in a way confirming the colour variants of the yet to be announced handset.
The company has posted the image to its Google+ feed and notes, "Have we captured your attention yet...?" accompanied by the #bestofsony hashtag. The earlier teaser images have also been posted with the same hashtag which suggests that the company wants more people to talk about its upcoming smartphone on social platforms.
The new image shows the rear panel of the device housing the camera alongside an LED flash and G logo. The G logo hints that the Xperia Honami could feature the company's G lens which is usually used in the company's DSLRs and Digi-cams.
This is the first time that the company has teased the device's camera which has been considered as the highlight of the much talked about device. The Sony Xperia Honami is said to feature a 20-megapixel Exmor RS rear camera that is expected to sport a Sony G-lens and BIONZ image processor.
Earlier, Sony teased the upcoming smartphone's power button which was reminiscent of the one present in Sony's flagship smartphones, Xperia Z and Xperia Z Ultra. The company also teased an image showing the phone in water suggesting that the handset is water-resistant.
Sony is expected to introduce the company's next flagship smartphone at an event on September 4 on the sidelines of the IFA.
Rumoured specifications of the Xperia Honami or Z1 include a 5.0-inch full-HD display. It's likely to be powered by a 2.2GHz quad-core Snapdragon 800 processor with 2GB of RAM. It's expected to include 16GB internal storage and a 3000mAh battery. The device is said to run Android 4.2 Jelly Bean.