Smartron and Sachin Tendulkar have joined hands to launch the srt.phone, a smartphone inspired by the "dependability" of the cricketing legend. Available in two storage variants, the Smartron Sachin Tendulkar phone comes in Titanium Grey colour, is exclusive to Flipkart, and is up for purchase from Wednesday itself. The 32GB variant priced at Rs. 12,999, and the 64GB variant priced at Rs. 13,999. At this price point, the new Smartron phone competes with the likes of Xiaomi Redmi Note 4 and Moto G5 in India.
Smartron srt.phone Launch offers on Flipkart include a Rs. 1,500 discount on exchange of an old phone, free Sachin Tendulkar-design back covers worth Rs. 599, and free extended t.care warranty worth Rs. 1,499. Axis Bank Buzz credit card holders get an additional 5 percent cashback.
The dual-SIM (Micro+Micro) Smartron srt.phone runs Android 7.0 Nougat - notably, an Android 7.1.1 Nougat update is already available for users for download. It sports a 5.5-inch full-HD (1080x1920 pixels) display. It is powered by an octa-core Snapdragon 652 SoC (four Cortex-A72 cores clocked at 1.8GHz, and four Cortex-A53 cores clocked at 1.44GHz) that’s coupled with 4GB of RAM. For optics, srt.phone rear camera sports a 13-megapixel sensor with PDAF, a dual-LED flash, and an f/2.0 aperture, while a 5-megapixel wide-angle lens camera is in the front. The new Smartron phone has a fingerprint sensor on the rear panel.
The Smartron srt.phone features 64GB of inbuilt storage, which is not expandable via microSD card. Connectivity options on the smartphone include 4G VoLTE, dual-band Wi-Fi 802.11 a/b/g/n/ac, Bluetooth v4.1, USB Type-C port, GPS/ A-GPS, FM radio, and NFC. Sensors on board include accelerometer, ambient light sensor, gyroscope, magnetometer, and proximity sensor. Smartron srt.phone battery capacity is 3000mAh, and supports Quick Charge 2.0. It measures 153x77x8.9mm.
As for why the Smartron srt.phone can be called inspired by Sachin Tendulkar, and his "dependability", the company has a few things to claim. It says the srt.phone has "best in class antennas for ensuring lowest call drop rates." The company also boasts that the smartphone has the "best drop test results in the category". Other benefits being touted are unlimited storage via the company's t.cloud storage service, as well as the promise of timely Android and security updates. Smartron says one Android security update will be provided every quarter, while at least three major updates will be released for the srt.phone. The Flipkart listing is touting an Android O update will be available for the smartphone.
On the launch of srt.phone, Sachin Tendulkar said, “I had requested the Smartron team to come up with a smartphone for everyone without compromising the “Core” performance and the Smartron premium experience. They designed a stunning smartphone which caters to all the requirements of the people today. This is another opportunity for me to engage with all who have given me much over the years including the second innings of my life.”
Mahesh Lingareddy, Founder and Chairman, Smartron India said, “It [srt.phone] is a phone made for the future with Mastery at the Core. srt.phone is a gift from Sachin to his fans, hence, we made sure we have the best possible features to resemble his characteristics.”
Smartron India is a young company, and debuted its first products in the country last year - the Smartron t.phone smartphone and the Smartron t.book laptop-tablet hybrid. The first was the t.book, which was launched back in March last year at Rs. 39,999. The t.phone was launched at Rs. 22,999 soon after in May.