Samsung has taken on Apple through two witty advertisements flaunting the Samsung Galaxy Tab PRO 10.1 and Galaxy Note 3, which can be seen on the YouTube page of Samsung Mobile USA.
In the first advertisement, the Korean electronics firm's Galaxy Tab PRO 10.1 is compared to Apple's iPad Air and a simple pencil. The advertisement starts showing a pencil and its other uses. The "pointy tool" is followed by an Apple iPad Air followed by the Galaxy Tab PRO 10.1 boasting its sleek profile.
The Galaxy Tab PRO 10.1 is also seen flaunting a full HD screen along with which users can multi-task using the multi Windows features, which is missing in the Apple devices. The advertisement however, ends with the narrator choosing the Galaxy Tab PRO 10.1 and the pencil, leaving the iPad Air alone, indicating the uselessness of the device.
The first advertisement can be seen below:
The second advertisement by Samsung takes up LeBron James, a popular face in the world of sports, as its key character, who is shown slamming dunks on a Galaxy Note 3's bigger (5.7-inch) full HD screen as compared to an iPhone 5s' smaller (4-inch) and "non full HD" screen. The narrator even states "LeBron's literally running away from this phone," when the screen shifts to iPhone 5s showing a video in which LeBron James is seen running back and taking his position after the part where he makes a basket (shown in Galaxy Note 3).
Furthermore, the video shows the easy use of Galaxy S Pen and how users can easily edit and select images from videos and share them.
The second advertisement can be seen below: