Samsung Says Done With 'Fancy Features' for Smartphones, Will Focus on Profit

Samsung Says Done With 'Fancy Features' for Smartphones, Will Focus on Profit
Highlights
  • Samsung is said to cut down on budget models.
  • Samsung expects shipments to remain at 400 million units.
  • A Samsung executive said the company will focus on profit margins.

Samsung is reportedly changing its strategy to focus on "profit margins" instead of "fancy features" for smartphones. Korea Times reports that Samsung has taken this decision due to the rise of Chinese handset brands as well as an uninspiring response from consumers for "fancy features" in its Galaxy series. The new move is said to be a way Samsung wants to streamline its Galaxy smartphone series and maintain the profits in the category.

A Samsung executive told the publication that the South Korean company is also planning to cut down on the budget Galaxy smartphones. The executive believed that the new strategy will not affect Samsung too much given the company's "strong market position."

The Samsung executive said, "We have been seeking growth in terms of shipments for years. Samsung is preparing for the post-smartphone era and that's why our handset unit has identified profitability as a priority over growth."

The executive continued that Samsung expects smartphone shipments to remain at 400 million units "based on the revised business strategy." The company is said to have notified investors of its new smartphone strategy.

"Samsung will keep the company-set share according to markets. We will launch promotional campaigns if we have to. But the company will be unlikely to initiate cash-intensive promotions to clear inventory and increase market share," Samsung executive said.

The executive added that the company expects the new strategy to boost profit margins for the handset division by up to 17 percent in second quarter of this year from the present 15.8 percent a quarter earlier.

To recall, Samsung earlier this year reported a better-than-expected profit for the first quarter that represented a 10 percent gain from a year earlier and this was believed to be driven by strong sales of its new flagship Galaxy S7.

Comments

For the latest tech news and reviews, follow Gadgets 360 on Twitter, Facebook, and Google News. For the latest videos on gadgets and tech, subscribe to our YouTube channel.

Further reading: Android, Mobiles, Samsung, Samsung Mobiles
Aircel, Vodafone, Idea Using Call Drop Masking Technology Incorrectly: Trai
Apple Needs to Apply Afresh for Retail Store Licence: Official

Related Stories

Share on Facebook Tweet Snapchat Share Reddit Comment
 
 

Advertisement

Advertisement

© Copyright Red Pixels Ventures Limited 2021. All rights reserved.
Listen to the latest songs, only on JioSaavn.com