Samsung Galaxy S8 Pre-Orders Exceed Those of Galaxy S7, Confirms CEO

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Samsung Galaxy S8 Pre-Orders Exceed Those of Galaxy S7, Confirms CEO
Highlights
  • Samsung Galaxy S8 will start being sold starting April 21 in some markets
  • Company CEO says Galaxy S8 pre-orders have exceeded that of Galaxy Note 7
  • The new flagship is said to improve Samsung's image among customers

Pre-orders for Samsung Electronics Co Ltd's flagship Galaxy S8 smartphone have exceeded those of its predecessor S7, mobile business chief Koh Dong-jin said on Thursday, suggesting many consumers were unfazed by last year's Galaxy Note 7 fires.

The Galaxy S8, which begin sales in South Korea, the United States and Canada on April 21, will be central to the South Korean firm's recovery from the swift withdrawal of the Galaxy Note 7 phablet.

The new device has been well-received, and some investors and analysts said it could set a first-year sales record for the smartphone giant.

Samsung Beats Apple to Regain Top Position in Global Smartphone Market Share: Report

"It's still a bit early, but initial response to the pre-orders that have begun at various places across the world have been better than expected," Koh said at a media briefing.

The S8 will be the safest Galaxy smartphone to date due to safety measures implemented to avoid the battery failures that caused some Galaxy Note 7s to spontaneously combust, he said.

Analysts expect Samsung to record its best-ever quarterly profit in April-June, buoyed by strong S8 sales and a memory chip market boom that is widely expected to deliver record revenue for the industry this year.

The new device, equipped with either 5.8-inch or 6.2-inch (14.73 cm or 15.75 cm) curved screens, sports the largest screens to date among all of Samsung's flagship phones due to a redesign.

Koh also said the firm plans to use the S8 to try to recover in China, where Samsung has been out of the top five vendors in recent years due to heightened competition from local rivals such as Huawei Technologies Co Ltd.

He said Samsung will aim to regain market share in China even if it takes time, without elaborating on specific strategies.

© Thomson Reuters 2017

  • Design
  • Display
  • Software
  • Performance
  • Battery Life
  • Camera
  • Value for Money
  • Good
  • Gorgeous looks and excellent construction quality
  • Brilliant displays
  • Phenomenal camera quality
  • Class-leading performance
  • Bad
  • No flat screen option
  • Nearly unusable fingerprint reader
  • Software stuffed with unnecessary features
Display 5.80-inch
Processor Samsung Exynos 8895
Front Camera 8-megapixel
Rear Camera 12-megapixel
RAM 4GB
Storage 64GB
Battery Capacity 3000mAh
OS Android 7.0
Resolution 1440x2960 pixels
  • Design
  • Display
  • Software
  • Performance
  • Battery Life
  • Camera
  • Value for Money
  • Good
  • Gorgeous looks and excellent construction quality
  • Brilliant displays
  • Phenomenal camera quality
  • Class-leading performance
  • Bad
  • No flat screen option
  • Nearly unusable fingerprint reader
  • Software stuffed with unnecessary features
Display 6.20-inch
Processor Samsung Exynos 8895
Front Camera 8-megapixel
Rear Camera 12-megapixel
RAM 4GB
Storage 64GB
Battery Capacity 3500mAh
OS Android 7.0
Resolution 1440x2960 pixels
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